[About]

Over the past five years, I’ve worked across various teams, building experience across brand, social, video, photography, and product. I’ve collaborated closely with UX designers, developers, ECDs, CDs, account directors, and strategists to translate ideas into thoughtful, well-crafted realities.

Over the past five years, I’ve worked across various teams, building experience across brand, social, video, photography, and product. I’ve collaborated closely with UX designers, developers, ECDs, CDs, account directors, and strategists to translate ideas into thoughtful, well-crafted realities.

Over the past five years, I’ve worked across various teams, building experience across brand, social, video, photography, and product. I’ve collaborated closely with UX designers, developers, ECDs, CDs, account directors, and strategists to translate ideas into thoughtful, well-crafted realities.

Experience [03]

Experience [03]

Our services

VML, UI Designer / 2024 - Present

Collaborate closely with cross-functional teams to brainstorm and conceptualise design solutions. Apply a creative and strategic mindset to ideate and propose intuitive interface designs, interactive elements, and engaging user experiences. Contribute valuable insights and imaginative concepts during brainstorming sessions, resulting in unique and impactful design solutions that push boundaries and exceed client expectations.

DixonBaxi, Experience Designer / 2023 - 2024

Designed and developed user interfaces that aligned with branding strategies for high-profile clients. Created cohesive and visually appealing UI elements across web and mobile platforms, ensuring a seamless user experience while maintaining strong brand identities. Collaborated closely with cross-functional teams to deliver intuitive, impactful design solutions.

Hugo&Cat, Junior Experience Designer / 2021-2023

Collaborate closely with cross-functional teams to brainstorm and conceptualise design solutions. Apply a creative and strategic mindset to ideate and propose intuitive interface designs, interactive elements, and engaging user experiences. Contribute valuable insights and imaginative concepts during brainstorming sessions, resulting in unique and impactful design solutions that push boundaries and exceed client expectations.

Services [04]

Craft

Product Design (UI/UX)
Customer Experience (CX) Mapping
Interaction Design & User Flows
Prototyping (Figma)
Design Systems & Atomic Design Methodology
Responsive Design
Visual, Brand-led Design
Motion Design & Micro-Interactions (Jitter)
Accessibility (WCAG 2.1 Standards)



Craft

Product Design (UI/UX)
Customer Experience (CX) Mapping
Interaction Design & User Flows
Prototyping (Figma)
Design Systems & Atomic Design Methodology
Responsive Design
Visual, Brand-led Design
Motion Design & Micro-Interactions (Jitter)
Accessibility (WCAG 2.1 Standards)



Technical

Adobe CC (Photoshop, Illustrator, After Effects)
Motion Design (Jitter)
HTML/CSS/ JavaScript (Basic)
Framer (Responsive Website)
Jira, Confluence. ,Miro
AI Tools (v0, Midjourney, Stitch)



Technical

Adobe CC (Photoshop, Illustrator, After Effects)
Motion Design (Jitter)
HTML/CSS/ JavaScript (Basic)
Framer (Responsive Website)
Jira, Confluence. ,Miro
AI Tools (v0, Midjourney, Stitch)



Collaboration

Cross-functional Collaboration (Development, UX, Strategy,
Project Management)
Design Hand-off & Development Support
Client Presentation & Storytelling
Workshop Facilitation
Requirements Gathering
Stakeholder Management
Junior Designer Mentoring




Collaboration

Cross-functional Collaboration (Development, UX, Strategy,
Project Management)
Design Hand-off & Development Support
Client Presentation & Storytelling
Workshop Facilitation
Requirements Gathering
Stakeholder Management
Junior Designer Mentoring




Evolving

AI-enhanced Design Workflow (prompting, v0, Generative Workflows)
VR/AR Interface Design Understanding LLMs
Creative Coding
Interactive Prototyping
Systems Thinking



Evolving

AI-enhanced Design Workflow (prompting, v0, Generative Workflows)
VR/AR Interface Design Understanding LLMs
Creative Coding
Interactive Prototyping
Systems Thinking



Awards & Recognition [03]

Over the course of a career in UI design, several projects have received recognition from industry leaders, showcasing a commitment to creating innovative, user-centered designs that drive impactful experiences. The awards featured here represent milestones in a journey of design excellence and continuous improvement.

Over the course of a career in UI design, several projects have received recognition from industry leaders, showcasing a commitment to creating innovative, user-centered designs that drive impactful experiences. The awards featured here represent milestones in a journey of design excellence and continuous improvement.

Excellence in UI Award

VML
(Exceptional User Interface Design)
2026

Excellence in UI Award

VML
(Exceptional User Interface Design)
2026

Design Leadership Award

VML
(Recognising mentorship and leadership)
2024

Design Leadership Award

VML
(Recognising mentorship and leadership)
2024

Dean's Award for Academic Excellence

Brunel University, BSc Digital Design
(Highest Marks in Cohort)
2021

Clients [10+] Hover Over Me

Clients [10+]

New Balance

New Balance

Boots No.7

Boots No.7

Carlsberg

Carlsberg

HSBC

HSBC

EY

EY

PwC

PwC

Milka

Milka

Velo

Velo

Bentley

Bentley

Hugo&Cat

Hugo&Cat

Outside of work, I enjoy trying and learning new things, from yoga, to driving an F1 simulator, to learning how to swim. I also spend my time travelling, here are some souvenirs collected from my travels so far.

Outside of work, I enjoy trying and learning new things, from yoga, to driving an F1 car, to learning how to swim. I also spend my time travelling.

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