[About]

Over the past five years, I’ve worked across various teams, building experience across brand, social, video, photography, and product. I’ve collaborated closely with UX designers, developers, ECDs, CDs, account directors, and strategists to translate ideas into thoughtful, well-crafted realities.

I’m a designer who leads foundational projects to get the product off the ground. Those include research initiatives that seek to understand the product space and users, design end-to-end workflows, build a design system, and crafting impactful concepts that captivate and delight users.

Experience [3]

VML

User Interface Designer / 2024 - Present

DixonBaxi
User Interface Designer / 2023 - 2024

Hugo&Cat (MRM)
Junior Experience Designer / 2021 - 2023

Capabilities [3]

Our services

Product Design

As a Senior UI Designer, I lead the end-to-end product design process, from conducting in-depth user research and analyzing user behaviors to creating user personas and journey maps. I collaborate closely with cross-functional teams to deliver sophisticated, high-impact solutions that align with both user needs and business objectives, ensuring that every design decision is driven by data and user feedback. My focus is on crafting seamless, intuitive experiences that not only meet but exceed expectations, while maintaining a strong emphasis on innovation and efficiency.

Conceptualisation

I drive the conceptualisation phase, transforming complex ideas into cohesive, strategic design concepts that set the foundation for innovative, user-centered products. By collaborating with stakeholders and cross-functional teams, I ensure that each concept is aligned with both user needs and business goals. Through ideation, brainstorming, and rapid prototyping, I refine these concepts into actionable, visually compelling designs that guide the product development process and deliver impactful designs.

Motion

Leveraging motion design, I create dynamic animations and transitions that elevate user experiences, adding depth, clarity, and engagement to every interaction. By thoughtfully integrating movement, I guide users through intuitive flows, providing visual cues that enhance usability and foster emotional connections with the product. My approach ensures that motion not only serves an aesthetic purpose but also enhances functionality, creating a seamless, immersive experience that delights and drives users.